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Author\u2019s Note:<\/strong>\u00a0This article provides recommendations for dentists and dental office managers on creating a d\u00e9cor that helps patients feel relaxed and comfortable. Wall murals for dentist offices are one of the most cost-effective methods for creating an engaging atmosphere that attracts new patients and keeps current patients coming back for the excellent care you provide.<\/em><\/p>\n

Whether you\u2019re constructing a new dental office or redecorating an existing facility, you have a multitude of design options to choose from. How do you create an environment that makes patients feel at ease, while also boosting staff morale and <\/em>effectively promoting your practice? In this blog post, the Magic Murals Design Team reviews our top five tips for putting together a cohesive look and feel that will appeal to your current patients and target markets.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Tip 1: Start with identifying and understanding your ideal patients and their needs.<\/strong><\/h3>\n
If you\u2019ve invested in market research<\/a> (there\u2019s some great information from the American Dental Association at this link), refer to it as you brainstorm decorating ideas and develop a plan. Don\u2019t be intimidated, however, if you don\u2019t have formal research. Simply write down the names of three to five of your existing ideal patients. Record their age, gender, ethnicity, education level, socio-economic status, dental needs, and other key information.<\/p>\n
You can also create marketing personas<\/a> to represent the types of patient you\u2019re trying to attract. Using personas is instrumental if you\u2019re just beginning to develop a patient base.<\/p>\n
Do you serve pediatric, geriatric, or special needs patients? Consider the demographics of their caregivers as well.<\/p>\n
Distill the information you\u2019ve collected into a short list of the characteristics your ideal clients share. You\u2019re now in a better position to make interior design decisions that appeal to your patient population and maximize their comfort during their visits to your office.<\/p>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Tip 2: Opt for office d\u00e9cor that reinforces your overall <\/strong>brand<\/strong><\/a>.<\/strong><\/h3>\n\u00a0<\/strong>Your primary focus is providing top-quality clinical care for your patients\u2014not brand management. The reality, however, is that every dental practice has a brand, regardless of whether it happens by default, or you carefully craft it to achieve your goals. The wall art<\/a>, lighting, fixtures, furniture, and color palette you choose ideally work together to create a relaxing environment for your patients.<\/p>\n <\/div>\n<\/div>\n <\/div>\n
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\n Reception Wall at Hillsborough Pediatric Dentistry <\/div>\n \n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\u201cAttached are some long overdue photos of our office,\u00a0Oceans\u00a0Orthodontics\u00a0and Pediatric Dentistry in Westfield, NJ with our magic murals walls. We LOVE them and get amazing feedback about the fish wall regularly. Thank you so much for all of you efforts and beautiful work! Happy New Year!\u201d<\/span> ~ Dr. Eric<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Your d\u00e9cor is a physical manifestation of your commitment to providing patients with outstanding care. Does the design of your current office reflect the high standards you have for your clinical work? If not, our knowledgeable design team can assist you with wall murals created specifically for your dental practice.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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